With numbers like that, it is no surprise that companies plan to spend $332 billion USD on mobile advertising this year to cash in on this highly lucrative market which is set to generate $565 billion USD in revenue by 2030. According to data.ai, users in mobile-first markets like the United States and the UK spend nearly five hours a day on their mobile phones, with some forecasts suggesting more than 400 billion apps will be downloaded globally in 2023, with 120 billion in the US alone according to Statista. There seems to be no slowdown in digitisation and app development as we enter 2023.
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